SEO Specialist

Location: Remote / Sri Lanka
Employment Type: Full-Time / Part-Time

About the Role

We are looking for an experienced and results-driven SEO Specialist to join our growing digital marketing team.

You will be responsible for managing SEO campaigns for multiple clients, primarily small and medium-sized businesses in the UK, with a strong focus on Local SEO, Google Business Profile optimisation, technical SEO, keyword research, on-page optimisation, content strategy and link building.

The ideal candidate should be able to independently analyse websites, identify SEO opportunities, implement improvements and report on performance.

Key Responsibilities

SEO Strategy

• Develop and implement SEO strategies based on each client’s business goals.
• Conduct detailed keyword research and competitor analysis.
• Create SEO plans for local and national businesses.
• Monitor Google algorithm updates and adapt strategies accordingly.

On-Page SEO

• Optimise page titles, meta descriptions, headings and content.
• Improve internal linking structures.
• Optimise URLs, images, alt text and other on-page elements.
• Identify keyword cannibalisation and content gaps.
• Create recommendations for new service and location landing pages.
• Optimise websites for search intent and conversions.

Technical SEO

• Perform technical SEO audits.
• Identify and resolve issues relating to:
  • Crawling and indexing
  • Sitemap and robots.txt
  • Canonical tags
  • Redirects
  • Broken links
  • Duplicate content
  • Core Web Vitals
  • Mobile usability
  • Schema markup
• Work with WordPress developers to implement technical SEO improvements.

Local SEO

• Optimise and manage Google Business Profiles.
• Improve local rankings and Google Maps visibility.
• Conduct local keyword research.
• Build and optimise location/service landing pages.
• Manage local citations and directories.
• Analyse local competitors.
• Develop strategies to improve local organic visibility.
• Understand Google Business Profile guidelines and suspension/reinstatement processes.

Link Building

• Develop high-quality backlink strategies.
• Research relevant websites and link opportunities.
• Conduct competitor backlink analysis.
• Monitor backlink profiles.
• Identify and report toxic or low-quality links.
• Focus on quality and relevance rather than large numbers of backlinks.

SEO Tools & Reporting

The candidate should be comfortable using tools such as:

• Google Search Console
• Google Analytics
• Google Business Profile
• SEMrush
• Ahrefs
• Screaming Frog
• Google Keyword Planner
• PageSpeed Insights
• Looker Studio or similar reporting tools

Client Work

• Manage SEO campaigns for multiple clients.
• Provide monthly SEO reports.
• Explain SEO performance and recommendations clearly.
• Track rankings, organic traffic, conversions and other KPIs.
• Communicate progress and issues to the internal team.
• Meet agreed deadlines and campaign targets.

Required Skills & Experience

• 2+ years of practical SEO experience.
• Strong understanding of Google Search and ranking factors.
• Proven experience with Local SEO.
• Strong Google Business Profile knowledge.
• Experience working with WordPress websites.
• Strong keyword research and competitor analysis skills.
• Good understanding of technical SEO.
• Experience with SEO tools such as SEMrush, Ahrefs or Screaming Frog.
• Understanding of link building and digital PR.
• Good written English.
• Strong analytical and problem-solving skills.
• Ability to work independently and manage multiple projects.

Desirable Skills

• Experience with UK, Europe, Australia, and North America SEO.
• Experience working with service-based businesses such as:
  • Roofing
  • Paving
  • Construction
  • Home Improvements
  • Dental
  • Legal
  • Trades
• Experience with Google Ads and PPC.
• Basic understanding of HTML/CSS.
• Experience with schema markup.
• Experience creating SEO content briefs.
• Experience with AI-assisted SEO tools and workflows.
• Experience with Google Business Profile suspensions and appeals.

What We Are Looking For

We are looking for someone who is hands-on and results-focused, rather than someone who only produces SEO reports.

You should be able to look at a website and answer:

What is preventing this website from ranking, what needs to be changed, and how will we measure whether it worked?

You should also be comfortable taking ownership of SEO campaigns from audit through to implementation and reporting.

Performance Expectations

The successful candidate will be expected to:

• Improve organic rankings and visibility.
• Increase relevant organic traffic.
• Improve Google Maps/local visibility.
• Identify new keyword and landing-page opportunities.
• Maintain high-quality SEO standards across client websites.
• Deliver work accurately and on time.
• Continuously test and improve SEO strategies.

Salary

Competitive salary based on experience and skills.

Remote candidates based in Sri Lanka are welcome to apply.

How to Apply

To apply for this position, please send your CV and the information below to careers@aswin.co.uk

Please include:

1. Your CV
2. A brief introduction
3. Details of your SEO experience
4. Examples of websites/campaigns you have worked on
5. SEO results or case studies, where available
6. Your expected salary

Please do not apply if your experience is limited to basic SEO reporting or automated SEO submissions. We are looking for someone with strong practical SEO experience.