Digital Marketing

Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) are two essential digital marketing strategies that help businesses improve their online visibility. SEO focuses on enhancing a website’s organic ranking on search engines by optimising content, keywords, backlinks, and technical elements. A well-executed SEO strategy increases long-term website traffic and credibility without requiring direct ad spending. On the other hand, PPC is a paid advertising model where businesses bid on keywords to display ads at the top of search engine results. While PPC delivers immediate visibility and targeted traffic, SEO provides sustainable growth and a stronger online presence over time.

Google My Business (GMB) and Google Ads play a crucial role in local and paid search marketing. GMB is a free tool that allows businesses to manage their online presence on Google Search and Maps, helping customers find important details such as location, hours, and reviews. Optimising a GMB profile improves local search rankings and increases trust among potential customers. Meanwhile, Google Ads is a powerful advertising platform that enables businesses to run paid campaigns across Google Search, Display, YouTube, and more. With precise audience targeting and budget control, Google Ads helps businesses generate leads, increase sales, and enhance brand awareness quickly.